Home is a feeling. It’s not just about how a space looks, but how it makes you feel when you walk through the door. That’s where I begin—with emotion.

Brian is the founder of Keith Modern Design, a design practice grounded in the belief that feeling shapes space. Keith is his middle name and the inspiration for the brand—reflecting a clear, modern point of view shaped by intention, restraint, and emotional awareness.

With a background spanning decades in creative direction, brand, and environmental design, Brian’s work is informed by a deep understanding of how environments influence emotion, behavior, and everyday experience. Earlier in his career, he shaped retail and brand spaces—work that sharpened his sensitivity to narrative, rhythm, and the emotional impact of physical environments.

His approach is modern and understated, defined by clarity, warmth, and quiet depth. Rather than designing in every style, Brian works from a consistent point of view—interpreting each project through careful listening, intuition, and restraint. The result is environments that feel considered, personal, and authentic, without being prescriptive or trend-driven.

Brian’s work resonates most with people who value emotional intelligence, thoughtful design, and environments that support how they live and work. Often navigating moments of transition or refinement, these clients seek spaces that feel grounded, coherent, and deeply right.

Brian is based in Saugatuck, Michigan, and works with residential and commercial clients in Douglas, Fennville, Chicago, and Detroit.